London's tiki bar wars?

Yesterday's edition of thelondonpaper had a little blurb on page 13 about the opening of Mahiki putting "the wind up the management of London's ... Trader Vic's." According to the article, Trader Vic's has hired "Gordon Ramsay's PR company, Sauce Communications, to remind the world of its existence."

What's all this mean for tiki enthusiasts looking for a decent Mai Tai in an evocative setting? I suppose we'll have to wait and see.