According to the now archived Mr. Brain's website:
It's no wonder 100 million faggots are eaten in the UK every year!
But wait. It gets worse. Sometime in the recent past, Mr. Brain conducted a nationwide search to find "an ordinary family who loves and eats faggots on a regular basis" to represent his products. In order to qualify, each member of the family had to be "fanatical about faggots." The winning family was the Doody family from Dudley, Wolverhampton, who "beat off stiff competition" to gain the title of the Faces of Mr. Brain's Faggots.